February 17, 2009

CANCON

This is asinine, ill-conceived and well, annoying. I can remember back in the day when there had to be a certain number of Canadian songs each hour on the radio. Really? If I want to listen to Celine Dion, I'll buy the album, thanks very much. But don't make me listen to her...

And yes, as consumers of media and information, we do have choice. We go elsewhere. And it's not possible to regulate in the Internet, that is what makes it so powerful: "But the groups acknowledge that there's no clear answer as to how the Internet or mobile receiving devices such as cellphones could be regulated by the CRTC."


UPDATE:
A colleague asked me why I'm opposed to CANCON. Not the case, so to amplify I think supporting and promoting Canadian artists is still a good idea. My point was that you can't regulate the Internets. How do you legislate virtual entropy?


February 13, 2009

A whole lot of awesome

I was reading Wil's blog today and came across a tweet between him and Brent Spiner (you know, Data from Star Trek). Now, I'm following them both on Twitter.
Hilaritron!
I love the Intarwebs.

February 04, 2009

Chaos Theory

If you needed another example of how Social Networks are changing the way we live our lives, especially related to privacy issues, look no further.
Actual Headline:
90,000 sex offenders removed from MySpace, site says
It again demonstrates how technology (and the advent of XML and Rich Internet Applications) far out pace society's ability to keep up with legislation and safeguards.

Where are you?

You can of course use Twitter or Dopplr to let people know where you are, but pretty soon you'll be able to look at Google Maps (and assuming the person has turned it on), you'll be able to see EXACTLY where they are...Cool, but also scary. From the article

February 03, 2009

Are you ready for some (SEO) football?!!

I purposely linked to this YouTube video while teaching tonight. It's for www.nikefootball.com.

Why and what's the point? It was a bit of an experiment. We were trying to figure out whether the link would lead back to the original site. Some Social Marketing sites have figured out how to block SEO strategies for linking back to their mother.

Who cares? Well, if you can create a link back to your site, it will improve your natural (organic) search results - when someone types in keywords, you'll come up on top. But some sites, like Twitter, automatically insert code into your entries that tell search engines to ignore your link.

Again, so what? If you're working to improve your SEO rankings, then some social networks are better than others...Facebook, Linkedin, YouTube: Good. Twitter (and others to be researched): Bad. From a SEO perspective.

It's still a good idea to put your stuff out there to as many places as possible. Don't worry about SEO, exclusively. It's about getting your name out there and having people talk about you.


Trendsspotting

No, not Train Spotting, Trendsspotting. Here's a presentation that they recently put together on Social Media. They know what they are talking about.


The Tipping Point...

This is what Social Media Marketing represents at the moment - in my opinion. Attached are my slides for a lecture at UofC on this topic: