tag:blogger.com,1999:blog-1955704180747290783.post3558349139594756778..comments2023-09-28T08:49:58.846-06:00Comments on consult coniferous: MR. BUMPPConiferous Consultinghttp://www.blogger.com/profile/04556554116252778493noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1955704180747290783.post-45099737678171339242009-10-30T18:42:05.607-06:002009-10-30T18:42:05.607-06:00Thanks for the insight.
You're correct in sta...Thanks for the insight.<br /><br />You're correct in stating is it more of a tactical checklist.<br /><br />Your comments on the 'people' vs. 'bot' aspect is a subtlety I hadn't considered.<br /><br />And, thanks for amplifying 'Monitor'.Coniferous Consultinghttps://www.blogger.com/profile/04556554116252778493noreply@blogger.comtag:blogger.com,1999:blog-1955704180747290783.post-87972757024473479982009-10-30T13:05:06.614-06:002009-10-30T13:05:06.614-06:00You've captured it nicely, John.It is merely a...You've captured it nicely, John.It is merely a simple mnemonic for me to remember to speak to key issues when discussing social media tactics.<br /><br />Generally in my talks I'll precede this with an overview of Forrester's POST model (the strategic framework) and the segue is, once strategy is in place, tactics need to be orderly.<br /><br />The other element in the Understand component is the need to understand cultural norms in social media, and make informed decisions about such things as brand tweeting versus human tweeting, ghost blogging or not, etc. In other words, don't be gauche.<br /><br />My spiel on monitoring usually includes a passing nod to the continuum from cheap Google Alerts through to RSS feeds and on to commercial solutions like Techrigy.com, Radian6, Meltwater Buzz, etc.<br /><br />Thanks for posting on this John!communicattohttps://www.blogger.com/profile/10633875603772438832noreply@blogger.com