Test Drive on a Print Ad. Nice use of #AR. #automotive

I came across this via @jessebrightman today. A VW print ad, combined with a mobile phone app = test drive. Link.

It reminds me of this Audi AR calendar that came out last July:

Some neat use of mobile and AR to create novel experiences.

Imitation might be the sincerest form of flattery, but I suspect Infiniti must be pissed.

A little late to the party on this, but finally got around to watching the SuperBowl ads.

The VW Darth Vader commercial was brilliant, but the stinger for this spot looked a little familiar:




The Infiniti brushstroke, or 'Shodo' line is one of their brand tenets and has been in use for years.



I wonder how Nakamura-san feels about all of this...