September 25, 2008

Does mean anything to you?

"It means customers are listening to each other rather than you"...This whole social marketing thing should be scaring the crap out of traditional marketers. Some key highlights from a recent white paper by Blast Radius:

- Consumer voices are part of the ethos surrounding every brand
- People you don’t know or understand are influencing your customers
- A flood of new product options makes it harder to differentiate
- Traditional advertising is on the decline as consumers flock online for information and entertainment
- Consumers are not paying attention to passive advertising

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