"It means customers are listening to each other rather than you"...This whole social marketing thing should be scaring the crap out of traditional marketers. Some key highlights from a recent white paper by Blast Radius:
- Consumer voices are part of the ethos surrounding every brand
- People you don’t know or understand are influencing your customers
- A flood of new product options makes it harder to differentiate
- Traditional advertising is on the decline as consumers flock online for information and entertainment
- Consumers are not paying attention to passive advertising
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