Trust me. Brand = Trust. Trust = Reliability + Delight. Read this book awhile ago, but have rediscovered it online. I asked a colleague yesteday: "Name your top three books on integrated marketing and branding". Crickets...because there isn't one. We're making it up as we go along. But, a good start:
Blink; Tagging; Design of Everyday Things. (The last being a bit off-topic and obtuse, but still important).
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