October 12, 2008

T = R + D

Trust me. Brand = Trust. Trust = Reliability + Delight. Read this book awhile ago, but have rediscovered it online. I asked a colleague yesteday: "Name your top three books on integrated marketing and branding".
Crickets...because there isn't one. We're making it up as we go along. But, a good start:

Blink; Tagging; Design of Everyday Things. (The last being a bit off-topic and obtuse, but still important).

No comments: