November 26, 2008

CANUX 2008 - Part 2

Not as much this time...

Luke wrote up a terrific summary of the meeting.

I'm still stuck on form design. This conference opened my eyes to how many really bad forms are out there.

Funnily, I'm working with a client right now that has a 14 page form to purchase insurance. 14 pages! And they wonder why no one uses it. It's of course driven by their back end systems. Another example of inside-out thinking.

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