Read this in the Globe today: "It refers to the notion that the Internet would make it profitable to sell a greater variety of products in smaller quantities. Instead of everybody continuing to buy the same blockbusters and chart toppers like so many pop-culture lemmings, individuality was to flourish as the Internet laid out an endless buffet of offerings in a way that no bricks-and-mortar store ever could." The dude's blog is here.
I'd forgotten about it. But, it didn't work. People are still buying Britney Spears instead of Rufus Wainwright.