March 17, 2011

What do you mean it's going to take THAT long?!!!! Web process #visualization (via @simplesquare)

A-web-site-designed1 Picture_3 Ucd
I came across this visualization of the Web development process recently from SimpleSquare. I thought it was a terrific way to explain the process, particularly to the uninitiated or print-centric.

I thought however that it was missing a few things:

  1. There is nothing about where Usability and user testing fits into the process - which could be at multiple touchpoints.
  2. What about mobile in the process? This can start in the Information Architecture stage and carry on. I'm a strong proponent of the 'Mobile First' approach to Design.
  3. Always important to think about Domain Name strategy, to register Social handles, and to start the infrastructure and hosting conversations early on.
  4. During the Planning phase, a discussion of high-level metrics and Key Performance Indicators.
  5. Prototype Development for optional User Testing.
  6. In addition to browser testing, peripheral and load testing is important dependent on the size of the site.
  7. Often forgotten is the insertion of metadata (which should be written with the copydeck, and is critical for SEO) and tracking tags for reporting & analytics.
  8. Social Platform integration as required.

There are tons of these models and processes out there, including some oldies.

I built one awhile back, more for internal purposes, that merged New Product Development methods (Research, Plan, Test) with a standard software development model - the 5D's (Discover, Define, Design, Develop, Deploy). In the end, I made it way too complicated.

That's why I like this one. I'll keep it handy in case this question comes up from a client.

Posted via email from John Hutchings

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