My thanks to @gregclarkC3 and his Business Management class for permitting me to share my thoughts on Digital Marketing.
With only an hour to cover a lot of ground, I *tried* to give them a sense of the paradigm shift underway - away from traditional media channels towards web, social and mobile. We talked about how Nike has shifted it's marketing dollars.
I shared two models that I use on a regular basis:
POST Analysis: (People, Objectives, Strategies, Tactics) Link.
PEOS Media Matrix: Paid, Earned, Owned, Social. Link.
And, we talked about all of the different kinds of digital marketing tactics at our disposal. Here's the presentation: