Digital Marketing Consultant, User Experience Architect and Social Web Strategist. Located in Calgary, Alberta.
Interesting presentation. I'm convinced that the conversion funnel is the wrong framework to use for social media. Rather, I think the power of social media is in building your own platform.
Agreed. Presentations like this aren't of much value without context. My comments around this conversion funnel were that it's not like this anymore. Top-down, recursive, one-message marketing is done. It's now about engaging in a 'Social Media Diamond': http://johnhutchings.blogspot.com/search?q=guy+kawasaki
Thanks for the explanation. I like the idea of the diamond.
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